Proceedings of 2016 5th International Conference on Social Science, Education and Humanities Research

Research on the tourism industry transformation of the northwest region of Yunnan Province from the perspective of extension marketing theory

Authors
ZHan Cai, Lin Ding
Corresponding Author
ZHan Cai
Available Online July 2016.
DOI
10.2991/ssehr-16.2016.268How to use a DOI?
Keywords
Extension marketing Yunnan Tourist industry Transformation
Abstract

This paper mainly in northwest Yunnan as an example, discussing the mode of the tourism industry transformation and upgrading, Core content is the extension of marketing theory to specific guidance and application of northwest yunnan tourism industry on the basis of the five contents of extension marketing theory, from five aspects to promote the transformation and upgrading of the tourism industry development in northwest yunnan. This paper is a research project of the Yunnan Provincial Department of education scientific research fund in 2015, the project number is 2015Y508.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of 2016 5th International Conference on Social Science, Education and Humanities Research
Series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2016
ISBN
978-94-6252-207-7
ISSN
2352-5398
DOI
10.2991/ssehr-16.2016.268How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - ZHan Cai
AU  - Lin Ding
PY  - 2016/07
DA  - 2016/07
TI  - Research on the tourism industry transformation of the northwest region of Yunnan Province from the perspective of extension marketing theory
BT  - Proceedings of 2016 5th International Conference on Social Science, Education and Humanities Research
PB  - Atlantis Press
SP  - 1266
EP  - 1271
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssehr-16.2016.268
DO  - 10.2991/ssehr-16.2016.268
ID  - Cai2016/07
ER  -