The Influence of Local Culture Inheritance on Country Brand Visual Image Design
Authors
Xiaojuan Huang
Corresponding Author
Xiaojuan Huang
Available Online July 2016.
- DOI
- 10.2991/ssehr-16.2016.69How to use a DOI?
- Keywords
- Local culture inheritance, Country brand, Visual image.
- Abstract
Rural tourism is a kind of tourism based on the local culture which has a typical country brand visual image. It plays a role on promoting the local rural tourism development. This indicates that the brand visual image which can represent the local attributes and cultural characteristics must be designed. This article takes Hangzhou region as an example to analyze the relationship between local culture inheritance and country brand visual image design from aspects such as the concept of rural local culture and reasons of country brand visual image localization design.
- Copyright
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Xiaojuan Huang PY - 2016/07 DA - 2016/07 TI - The Influence of Local Culture Inheritance on Country Brand Visual Image Design BT - Proceedings of 2016 5th International Conference on Social Science, Education and Humanities Research PB - Atlantis Press SP - 326 EP - 330 SN - 2352-5398 UR - https://doi.org/10.2991/ssehr-16.2016.69 DO - 10.2991/ssehr-16.2016.69 ID - Huang2016/07 ER -