Shortages and Countermeasures of the Legal Regulation of Contemporary China's Comparative Advertisement
Authors
Xiaoman Zhai
Corresponding Author
Xiaoman Zhai
Available Online July 2016.
- DOI
- 10.2991/ssehr-16.2016.12How to use a DOI?
- Keywords
- Comparative Advertisement, Legal Regulation, Unfair Competition
- Abstract
Due to the good characteristics of comparative advertisements, it receives more and more favor with the advertisement designers and advertisers. However, the shortages of comparative advertising are also obvious in China, such as ambiguous concept, low legislative level and inadequate supervision. This paper firstly introduces the concept of comparative advertisement, then expounds the current situation and shortages of the legal regulation of comparative advertisements, and finally gives the corresponding countermeasures to provide some references for the related researchers.
- Copyright
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Xiaoman Zhai PY - 2016/07 DA - 2016/07 TI - Shortages and Countermeasures of the Legal Regulation of Contemporary China's Comparative Advertisement BT - Proceedings of 2016 5th International Conference on Social Science, Education and Humanities Research PB - Atlantis Press SP - 50 EP - 54 SN - 2352-5398 UR - https://doi.org/10.2991/ssehr-16.2016.12 DO - 10.2991/ssehr-16.2016.12 ID - Zhai2016/07 ER -