The Strategic Group Analysis of BYD New Energy Vehicles From the Perspective of Value Chain
- DOI
- 10.2991/assehr.k.210121.146How to use a DOI?
- Keywords
- BYD, Strategic groups, Value chain, New energy vehicle
- Abstract
A new energy vehicle is an irresistable trend, which is the guidance and goal of the automobile industry’s future development. BYD as a pioneer and strong performer among domestic new energy vehicles, has received extensive attention of the society from all walks of life. This paper takes BYD as the core developing a strategic group analysis on the new energy automotive industry. First of all, this paper based on the perspective of value chain of new energy vehicles line divides the strategic groups and to clarify BYD’s position and competitive environment in the industry. And then through an analysis of the internal and external competition strategy group at the same time to find out the advantages and disadvantages of BYD in the competition, and put forward development prospects.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Tong An PY - 2021 DA - 2021/01/23 TI - The Strategic Group Analysis of BYD New Energy Vehicles From the Perspective of Value Chain BT - Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020) PB - Atlantis Press SP - 735 EP - 740 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210121.146 DO - 10.2991/assehr.k.210121.146 ID - An2021 ER -