Research on WeChat Marketing Strategy
Take Amway Company as an Example
- DOI
- 10.2991/assehr.k.210121.125How to use a DOI?
- Keywords
- Marketing strategy, WeChat marketing, Amway
- Abstract
The comprehensive arrival of the “Internet +” era has brought an impact on the development of all walks of life. In view of the current economic situation, network economy has become the mainstream economic development mode. Under this background, people’s life and work forms have undergone tremendous changes. WeChat launched by Tencent in 2011 brings great convenience to people’s life, while WeChat marketing is an online marketing mode emerging with the popularity of WeChat. Enterprises can make use of WeChat for product promotion and marketing, so as to improve the popularity and exposure of enterprises, seize market share and improve economic benefits. Health care products industry, which began to reach its peak in the mid-1990s, is recognized as one of the fastest growing industries in the world. It is also the “gold industry” and “hope industry”. Amway Company manufactures a wide range of products, including health and nutrition foods, beauty cosmetics, personal care products, home care products, and home durables. This article mainly takes Amway Company as an example to study its WeChat marketing strategy and put forward relevant suggestions.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Shu Yang PY - 2021 DA - 2021/01/23 TI - Research on WeChat Marketing Strategy BT - Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020) PB - Atlantis Press SP - 624 EP - 629 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210121.125 DO - 10.2991/assehr.k.210121.125 ID - Yang2021 ER -