The Ultimate Killer of New Retail: Data Empowerment

DOI

10.2991/assehr.k.210121.169How to use a DOI?

Keywords

The new retail, Unbounded retail, Data enablement, Digital transformation

Abstract

With the rapid development of the Internet economy and the rapid change of information technology, people’s needs are also undergoing obvious and rapid upgrades. Both the physical store model and the pure online shopping model can no longer fully meet the needs of consumers. In this environment, a new “unbounded” and “smart” retail mode, which combines online and offline with modern intelligent logistics, is born at the core of satisfying diversified demands of consumers in various scenes. The upgrading of retail formats and the improvement of operational efficiency are inseparable from the data empowerment of new information technology. This paper explores the important role of big data technology in reconstructing the relationship between people, goods and stores, and explains in detail the means and measures of the retail industry driven by big data to improve the efficiency of consumer operators, supply chain and channel, so as to provide ideas for the next development of the new retail model driven by big data.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuting Chen
PY  - 2021
DA  - 2021/01/23
TI  - The Ultimate Killer of New Retail: Data Empowerment
BT  - Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)
PB  - Atlantis Press
SP  - 866
EP  - 871
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210121.169
DO  - 10.2991/assehr.k.210121.169
ID  - Chen2021
ER  -