Marketing provision of transformational economic processes

DOI

10.2991/smtesm-19.2019.4How to use a DOI?

Keywords

transformational economic processes, marketing, marketing concept, international marketing, globalization, marketing support

Abstract

It is substantiated in this article the necessity of the global market of goods formation and also capital, labor force, information technologies, internationalization of production and capital, increasing the efficiency of foreign trade and foreign investment as well as increasing competition in commodity markets on a global scale in order to improve transformational economic processes. It is proved that the dynamism of economic processes affects the forming process of the marketing concept and building a marketing system in the context of the transformation processes, while their course affects the process of organizing international marketing. It is also determined the distinctive differences between marketing and international marketing in different countries of the world, their lower boundary is general principles of marketing implementation, and the upper boundary is the level of the transformational course of economic processes. The transformational states of the development of international marketing in the world economy are analyzed and also the laws of its development from the achievement of a certain transformational state of the countries economy are analyzed as well. It is substantiated the directions of improvement of transformational economic processes in Ukraine on the basis of studying the stages of development of international marketing in the world economy; the periodization of the development of international marketing in Ukraine it is compiled by the new modern stages "Formation of new priorities of activity" and "Informatization of society in the modern economic process", which makes possible further consideration the concept of international marketing as a means of adapting the enterprise to growing internationalization and has an exceptional value for businesses operating in the context of globalization. It is determined that activity of Ukrainian enterprises connected with international marketing has ceased to be a means to achieve short-term goals and urgently needs marketing support during the transformation of economic processes.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Svetlana Kovalchuk
AU  - Alona Tanasiichuk
AU  - Svetlana Sirenko
AU  - Yevhena Zaburmekha
PY  - 2019/09
DA  - 2019/09
TI  - Marketing provision of transformational economic processes
BT  - Proceedings of the 6th International Conference on Strategies, Models and Technologies of Economic Systems Management (SMTESM 2019)
PB  - Atlantis Press
SP  - 15
EP  - 19
SN  - 2352-5428
UR  - https://doi.org/10.2991/smtesm-19.2019.4
DO  - 10.2991/smtesm-19.2019.4
ID  - Kovalchuk2019/09
ER  -