Proceedings of the 2017 2nd International Seminar on Education Innovation and Economic Management (SEIEM 2017)

A Case Study on the Clothing Cross-border E-commerce Model of "NetEase Xiupin"

Authors
Jun Zhuo, Yaqi Long, Hanxuan Zhou, Yanru Zhang
Corresponding Author
Jun Zhuo
Available Online December 2017.
DOI
10.2991/seiem-17.2018.32How to use a DOI?
Keywords
cross-border e-commerce, clothing, business model, value proposition
Abstract

In recent years, the cross-border e-commerce has been developing rapidly while the cross-border clothing industry remains the blue ocean. The "NetEase Xiupin" which focused on the field of clothing drew the public's attention at the early stage, but ended up in a failure a year later. This paper intends to study the cross-border e-commerce model which is suitable for the overseas apparel industry through the specific case study of the clothing cross-border e-commerce of "NetEase Xiupin" .The value proposition of "NetEase Xiupin" is to provide customers with a selection of high-quality and unique apparel goods while providing overseas merchants with the nanny, one-stop full-link service. But there are some challenge problems such as high operating costs, and its business model requires improving.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2017 2nd International Seminar on Education Innovation and Economic Management (SEIEM 2017)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
December 2017
ISBN
978-94-6252-442-2
ISSN
2352-5398
DOI
10.2991/seiem-17.2018.32How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Jun Zhuo
AU  - Yaqi Long
AU  - Hanxuan Zhou
AU  - Yanru Zhang
PY  - 2017/12
DA  - 2017/12
TI  - A Case Study on the Clothing Cross-border E-commerce Model of "NetEase Xiupin"
BT  - Proceedings of the 2017 2nd International Seminar on Education Innovation and Economic Management (SEIEM 2017)
PB  - Atlantis Press
SP  - 132
EP  - 135
SN  - 2352-5398
UR  - https://doi.org/10.2991/seiem-17.2018.32
DO  - 10.2991/seiem-17.2018.32
ID  - Zhuo2017/12
ER  -