The Application of Fit Concept in Interactive Packaging

A Case Study of KENGEE Moon Cake Packaging

DOI

10.2991/978-2-494069-05-3_5How to use a DOI?

Keywords

the concept of interactive packaging; moon cake packaging; KENGEE

Abstract

In recent years, with the establishment of cultural self-confidence, people’s attention to traditional festivals has gradually deepened, and the consumption demand of traditional festivals has continued to rise. Moon cake is a necessary seasonal product in the Mid-Autumn Festival. With the emphasis on traditional festivals, the market scale of moon cake is expanding. Nowadays, with the great filling of commodity market, people’s requirements for products are getting higher and higher. The traditional packaging design can no longer meet the needs of the public, and the spiritual fit expressed by products is becoming more and more important. As a kind of interesting packaging that can meet the needs of people in the new era, interactive packaging under the concept of fit is increasingly common in today’s product packaging style. In this paper, KENGEE moon cake packaging as an example, the concept of fit is given to packaging design, aiming to explore a kind of packaging form that makes products and people have emotional connection, and improve product packaging design.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Dong Tui
AU  - Ying Li
PY  - 2022
DA  - 2022/11/19
TI  - The Application of Fit Concept in Interactive Packaging
BT  - Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022)
PB  - Atlantis Press
SP  - 31
EP  - 37
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-05-3_5
DO  - 10.2991/978-2-494069-05-3_5
ID  - Tui2022
ER  -