Analysis of Bilibili New Year’s party

DOI

10.2991/assehr.k.220105.275How to use a DOI?

Keywords

Bilibili; New Year’s Party; New Generation

Abstract

The 2020 Bilibili video platform New Year’s party breaks from China Radio and TV Station Spring Festival Gala and Graded TV New Year’s Eve concert, which is mainly reflected in the viewing form of the gala, the way of program interpretation, and the invitation of guests. The innovation of this party broke through people’s new understanding of the format of the show. The show respects the audience and respects the difference. Through the show, the inclusiveness of the Bilibili platform is reflected.Bilibili adheres to the original intention of the platform to establish a cultural community of young people as a starting point to respect multicultural interpretation and mutual integration, such as the integration of the second dimension and the national style, the integration of tradition and fashion.

This article starts with the research on the content of the Bilibili New Year’s Gala. It conducts a detailed analysis based on the innovation of the party’s theme and broadcast format as the starting point. At the same time, the Bilibili New Year’s Gala will compare with traditional gala (for example, Spring Festival Gala, various satellite TV New Year’s Eve concerts). For comparison, the main directions of comparison include the audience of the evening party, the broadcasting form of the evening party, the selection of the program’s guests, and the way of performing the program. Meanwhile, this research will analyze the relationship with the new generation and future development based on the platform attributes of Bilibili.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Puxiu JIA
PY  - 2022
DA  - 2022/01/17
TI  - Analysis of Bilibili New Year’s party
BT  - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
PB  - Atlantis Press
SP  - 1493
EP  - 1497
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220105.275
DO  - 10.2991/assehr.k.220105.275
ID  - JIA2022
ER  -