A Systematic Review of Celebrity Effect and Its Impact On the Consumer Economy

DOI

10.2991/assehr.k.220105.142How to use a DOI?

Keywords

Celebrity endorsement; Economy; Influence; Media; Advertisement

Abstract

Throughout the celebrity endorsement world, including the general audience and the media, use their attention to form the values and achievements of all celebrities and to focus on celebrity-approved products, a shift in their vision from one commodity to another. Attracting the masses and fans will support consumption and promote economic development. However, rational audiences, after meeting their visual needs and considering maximizing their benefits, are likely not to contribute to the money spent by celebrities. After ensuring that celebrity advertising attracts a lot of public attention, companies also need to invest more to introduce high-demand, high-quality, purposeful and creative products to make eye-catching celebrity posters fully realize their value. Similarly, the influence of the domestic media in all its forms is enormous, and young people can easily be blindly swallowed up by the strong publicity and trust of their favorite celebrities before forming a mature view. Therefore, young people should establish a correct concept of consumption, rational treatment of celebrity endorsement, according to their own needs to choose to buy products.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Yumin Sun
PY  - 2022
DA  - 2022/01/17
TI  - A Systematic Review of Celebrity Effect and Its Impact On the Consumer Economy
BT  - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
PB  - Atlantis Press
SP  - 777
EP  - 782
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220105.142
DO  - 10.2991/assehr.k.220105.142
ID  - Sun2022
ER  -