Under the Strategy of Rural Revitalization, Agricultural Products Can Use Their Power to Spread the Value of “Live and Short Video”

DOI

10.2991/assehr.k.220105.154How to use a DOI?

Keywords

Rural revitalization strategy; Agricultural products; County economy; Live and short video; communication value

Abstract

Rural revitalization is an important strategic measure to solve the “three rural” issues in China in the new era. The rapid development of the Internet and the popularization of smart phones have provided technical support for more farmer groups to contact the media. New farmers rely on new media technologies and short video platforms。Improve farmers’ living standards and promote rural economic development. At present, “Agricultural poducts , short video and Live” has become an important driving force for the overall promotion of rural revitalization. This article will analyze the advantages of “Live and Short Video” in solving the “three rural” problems and discuss the use of rural agricultural products in the context of the rural revitalization strategy. Strengthen the communication value of “live broadcast + short video” and analyze the optimization path for the development of rural agricultural products with the help of “Live and Short Video”.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Wu Yanfei
PY  - 2022
DA  - 2022/01/17
TI  - Under the Strategy of Rural Revitalization, Agricultural Products Can Use Their Power to Spread the Value of “Live and Short Video”
BT  - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
PB  - Atlantis Press
SP  - 837
EP  - 840
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220105.154
DO  - 10.2991/assehr.k.220105.154
ID  - Yanfei2022
ER  -