Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)

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Fashion, Gender, and Media

Analysis of the History and Current Popularity of Mary Jane Shoes

Authors
Yantian Gao1, †, Zhuo Wang2, †, Yiduo Yao3, *, †
1Northeastern University, Shenyang, China
2Beijing Institute of Graphic Communication, Beijing, China
3Beijing Bayi School International Department, Beijing, China
†

These authors contributed equally.

*Corresponding author. Email: yiduo.yao@bayims.cn
Corresponding Author
Yiduo Yao
Available Online 17 January 2022.
DOI
10.2991/assehr.k.220105.229How to use a DOI?
Keywords
Mary Jane shoes; fashion communication; feminism; new media
Abstract

Fashion communication is inseparable from people’s ideas in a specific era and closely related to the media. Taking Mary Jane shoes’ historical popularity and modern communication as an example, this paper focuses on two aspects: fashion and gender, fashion and media. Historically, the cyclical popularity of Mary Jane shoes can reflect the status of women in different times, the social attitude towards women, and women’s self-awareness and pursuit. To fully understand the popularity of Mary Jane shoes and their communication channels, this paper also conducted a thorough questionnaire survey. The questionnaire participants are mainly women. Most of them accept Mary Jane shoes more because of the current new media communication and fashion guidance. They do not deliberately pay attention to the history of Mary Jane shoes and the cultural trend closely combined with feminism in history. At the same time, we also take the Xiaohongshu app as an example to discuss the relationship between fashion and media. The article finally found that the more dominant factor in the current popularity is the rapid development of new media. Internet celebrity economy, opinion leaders, and community economy have become the key to the popularity of Mary Jane shoes.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
17 January 2022
ISBN
10.2991/assehr.k.220105.229
ISSN
2352-5398
DOI
10.2991/assehr.k.220105.229How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

risenwbib
TY  - CONF
AU  - Yantian Gao
AU  - Zhuo Wang
AU  - Yiduo Yao
PY  - 2022
DA  - 2022/01/17
TI  - Fashion, Gender, and Media
BT  - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
PB  - Atlantis Press
SP  - 1243
EP  - 1247
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220105.229
DO  - 10.2991/assehr.k.220105.229
ID  - Gao2022
ER  -