The Analysis of Click Bait in We Media Era

DOI

10.2991/assehr.k.220105.285How to use a DOI?

Keywords

Click bait; Yellow Journalism; Advertising; Title

Abstract

In this era of information overload, all kinds of information come into our vision in different forms. Among them, click bait has been developed into a new advertising method at a remarkable speed. This paper briefly introduces the click bait in the form of “Yellow Journal” for the first time in history. Although the click bait can improve brand awareness and bring profits to businesses, the click bait is also consuming people’s trust in the brand at the same time, and creative ideas will be exhausted one day. Based on the reasons above, the author analyzes the click bait and puts forward some suggestions on how to identify and avoid them. Through this study, the author finds that the clickbait has deeply penetrated into people’s lives, so people should timely identify all kinds of clickbait to avoid potential scam.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Zhi Zhou
PY  - 2022
DA  - 2022/01/17
TI  - The Analysis of Click Bait in We Media Era
BT  - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
PB  - Atlantis Press
SP  - 1544
EP  - 1547
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220105.285
DO  - 10.2991/assehr.k.220105.285
ID  - Zhou2022
ER  -