The Application of New Media in the Field of Philanthropy

DOI

10.2991/assehr.k.220105.006How to use a DOI?

Keywords

new media; philanthropy; philanthropic idea; social media

Abstract

Philanthropy has long been an important means to maintain social stability and improve people’s welfare, which is based on the wishes of donors to transform wealth between the rich and the poor. With the advent of new communication technology and the rise of mass media, “new media philanthropy” has become phenomenal. More and more people are using new media to post charitable messages. Many websites and social media are filled with messages asking for help. With the current situation of a large number of participants, a large scope of influence and a low threshold for participation, it is necessary to study new media charity to ensure its proper operation and healthy development. By carrying out document research on the use of new media in philanthropy, this research analyzes the main features of the “new media philanthropy” based on three different forms and amplifies how the new media works in the field of philanthropy. This research gives an insight into the significance and the dilemma of new media philanthropy. The results of this study indicate that new media philanthropy wins favor from people by lowering the barriers for both donors and beneficiaries, fully engaging the capacity of the viewer to empathize and providing tracked feedback. Simultaneously, there are some challenges that this new form of charity has to face, including harsh criticism, sustainable challenges. Besides, more exposure to mass media could lead to dignity damage of the recipient or cause vicarious traumatization to the donors.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Jing Shang
PY  - 2022
DA  - 2022/01/17
TI  - The Application of New Media in the Field of Philanthropy
BT  - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
PB  - Atlantis Press
SP  - 23
EP  - 26
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220105.006
DO  - 10.2991/assehr.k.220105.006
ID  - Shang2022
ER  -