Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)

Straight Guy Index: Conversation Strategies of Social Platform in Formulation on the Collective Identity of the Oppressed Minority

Authors
Jingying Fang1, , Ruyuan Li2, , Cihang Yang3, *,
1Media and Communication, Hangyang University, Seoul, Korea
2Capital Normal University High School, Beijing, China
3the School of English Studies, Sichuan International Studies University, Chongqing, China

These authors contributed equally.

*Corresponding author. Email: 20201738050318@stu.sisu.edu.cn
Corresponding Author
Cihang Yang
Available Online 17 January 2022.
DOI
10.2991/assehr.k.220105.243How to use a DOI?
Keywords
Straight guy; collective identity; internet minority
Abstract

Feminist voices are believed to have a great development in nowadays online social media. However, with the influence of feminism, some niche or minority internet forums choose the opposite way to gain popularity from men or male adolescents of the younger generation. This article examines one of the growing websites Hupu in the context of Chinese online social media development. Using the cases of Chinese celebrities and their comparison, the discourse community’s mechanism grows with the cultivation of gender-based social platforms will be discussed.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
17 January 2022
ISBN
978-94-6239-512-1
ISSN
2352-5398
DOI
10.2991/assehr.k.220105.243How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Jingying Fang
AU  - Ruyuan Li
AU  - Cihang Yang
PY  - 2022
DA  - 2022/01/17
TI  - Straight Guy Index: Conversation Strategies of Social Platform in Formulation on the Collective Identity of the Oppressed Minority
BT  - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
PB  - Atlantis Press
SP  - 1318
EP  - 1322
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220105.243
DO  - 10.2991/assehr.k.220105.243
ID  - Fang2022
ER  -