Reasons and Influences in Music Communication with Traditional Broadcast in the Context of Media Convergence

DOI

10.2991/assehr.k.220105.128How to use a DOI?

Keywords

convergence media; music radio; reputation; public interest

Abstract

Seemingly, Radio is gradually neglected in the current phase of rapid media development, but its development, characteristics and significance are worthy of being discovered and valued. Radio provides the platform as an auditory medium in the process of music dissemination. The development of convergent media has brought challenges to traditional broadcast media, and music broadcasting needs to effectively combine new media, improve, and innovate based on retaining its tradition which allows listeners to have more interest in listening to the program and makes the program more widely known. This paper explores different aspects of music communication, radio development, and media integration to define “communication” and “integration”; at the same time, it uses literature analysis, case studies, and media graphics. Beijing Music Radio can enhance the main purpose of the radio station and the interest of the audience in terms of communication, content, and format.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Runyi Wang
PY  - 2022
DA  - 2022/01/17
TI  - Reasons and Influences in Music Communication with Traditional Broadcast in the Context of Media Convergence
BT  - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
PB  - Atlantis Press
SP  - 697
EP  - 702
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220105.128
DO  - 10.2991/assehr.k.220105.128
ID  - Wang2022
ER  -