Analysis of the Main Reasons for Continuous Payment of OTT Platform Users in China

DOI

10.2991/assehr.k.220105.234How to use a DOI?

Keywords

OTT; Use motivation; Continuous payment; User analysis

Abstract

China’s OTT market is growing at the fastest rate in the world. The expansion of OTT industry in China and the sharp increase in the number of users also prove this point. Considering the media use, effect and development that OTT will lead to and will lead to, and OTT as an important media mode will further increase its proportion, empirical research based on user experience will have very important research value and practical significance. In addition, the issue of OTT usage charges is also a factor that has a huge impact on the development and changes of OTT in the future. Therefore, it is worth paying attention to analyze the important factors of sustainable payment of OTT platform users.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Liu Yang
PY  - 2022
DA  - 2022/01/17
TI  - Analysis of the Main Reasons for Continuous Payment of OTT Platform Users in China
BT  - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
PB  - Atlantis Press
SP  - 1270
EP  - 1273
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220105.234
DO  - 10.2991/assehr.k.220105.234
ID  - Yang2022
ER  -