Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)

Analysis of the Main Reasons for Continuous Payment of OTT Platform Users in China

Authors
Liu Yangamiaini1203@sina.com
Department of Media. School of Literature Journalism & Communication. Xihua University.
Corresponding Author
Available Online 17 January 2022.
DOI
10.2991/assehr.k.220105.234How to use a DOI?
Keywords
OTT; Use motivation; Continuous payment; User analysis
Abstract

China’s OTT market is growing at the fastest rate in the world. The expansion of OTT industry in China and the sharp increase in the number of users also prove this point. Considering the media use, effect and development that OTT will lead to and will lead to, and OTT as an important media mode will further increase its proportion, empirical research based on user experience will have very important research value and practical significance. In addition, the issue of OTT usage charges is also a factor that has a huge impact on the development and changes of OTT in the future. Therefore, it is worth paying attention to analyze the important factors of sustainable payment of OTT platform users.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
17 January 2022
ISBN
10.2991/assehr.k.220105.234
ISSN
2352-5398
DOI
10.2991/assehr.k.220105.234How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Liu Yang
PY  - 2022
DA  - 2022/01/17
TI  - Analysis of the Main Reasons for Continuous Payment of OTT Platform Users in China
BT  - Proceedings of the 2021 International Conference on Social Development and Media Communication (SDMC 2021)
PB  - Atlantis Press
SP  - 1270
EP  - 1273
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220105.234
DO  - 10.2991/assehr.k.220105.234
ID  - Yang2022
ER  -