City Branding of Province of Riau on National Law
- DOI
- 10.2991/assehr.k.220406.013How to use a DOI?
- Keywords
- branding; the homeland of malay; riau menyapa dunia; national law
- Abstract
City branding is one of the tools or intermediaries for the community to be familiar with a tourism destination. Branding is an identity in introducing the potential and advantages of tourism in certain areas including Riau Province. Therefore, the Riau Provincial government formed a branding that represents and introduces tourist attractions in Riau Province. This branding is not just a logo, but Riau The Homeland Of Melayu branding is a whole, meaning and value embedded in it. Riau The Homeland of Melayu and Riau Menyapa Dunia are destination brand that includes tourism and cultural elements. In this study, focus to Riau The Homeland of Melayu and Riau Menyapa Dunia on perspective of Indonesian national law. The research method used is empirical legal research methods.
- Copyright
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Adi Tiaraputri PY - 2022 DA - 2022/04/23 TI - City Branding of Province of Riau on National Law BT - Proceedings of the 2nd Riau Annual Meeting on Law and Social Sciences (RAMLAS 2021) PB - Atlantis Press SP - 49 EP - 51 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220406.013 DO - 10.2991/assehr.k.220406.013 ID - Tiaraputri2022 ER -