Analitycal Review on Logo Redesign GO-JEK Group in Creating Brand Company Image

DOI

10.2991/assehr.k.210304.010How to use a DOI?

Keywords

Logo Redesign, Go-Jek, Brand, Company

Abstract

The highly competitive environment forced their brands to develop strategy to maintain their brand positioning. In order for a brand to competitive advantage in the market, one of the elements that need to be achieved is not only product quality and marketing strategy but also positive brand image from customer’s perspective. To create a positive brand image, one of the strategy that can be implemented is rebranding. Some of changes within rebranding is the change of the name, logo and tagline. Rebranding strategy had been implemented by some of big companies in Indonesia namely GO-JEK Group. GO-JEK Group had changed their corporate logo by changing the elements on the logo comprising emblem, color, and font. From this phenomena the researcher will conduct a research titled Analytical Review on Logo Redesign GO-JEK Group in Creating Brand Company Image. Methodology of research is study case with brand image theory approach, community relationship and logo redesign and rebranding. The purpose of this research is to study wheter the logo redesign can create a positive brand image.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Intan Primasari
AU  - Agung Tirta Wibawa
PY  - 2021
DA  - 2021/03/08
TI  - Analitycal Review on Logo Redesign GO-JEK Group in Creating Brand Company Image
BT  - Proceedings of the 1st Paris Van Java International Seminar on Health, Economics, Social Science and Humanities (PVJ-ISHESSH 2020)
PB  - Atlantis Press
SP  - 44
EP  - 46
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210304.010
DO  - 10.2991/assehr.k.210304.010
ID  - Primasari2021
ER  -