Proceedings of the Palembang Tourism Forum 2021 (PTF 2021)

Consumer Perspectives on the Implementation of CHSE Certification (Clean, Health, Safety, Environment Sustainability) at Fast Food Restaurants in Palembang City

Authors
Rebeka Ulitama S.1, Pelliyezer Karo Karo2, *, Rona Meilysa Pasaribu3, Popy Vebiola4, Netta Nopy5
1,2,3,4,5Politeknik Pariwisata Palembang
*Corresponding Author. Email: pelliyezer@poltekpar-palembang.ac.id
Corresponding Author
Pelliyezer Karo Karo
Available Online 24 December 2021.
DOI
10.2991/aebmr.k.211223.001How to use a DOI?
Keywords
CHSE Certification; Health Protocol; Fast Food Restaurant
Abstract

CHSE stands for Clean, Health, Safety, and Environmental Sustainability, which is a certification policy by the Ministry of Tourism and Creative Economy, the Republic of Indonesia, implemented to restore public confidence in the tourism sector and the creative economy in Indonesia, as a catalyst for economic growth. during the covid-19 pandemic. The CHSE program is applied to the tourism industry sub-sectors, one of which is Restaurants. This research was conducted to identify the consumer’s point of view on the implementation of CHSE in Fast Food Restaurants in Palembang. The research was conducted using survey techniques and analytical descriptive analysis carried out for thirty days in six fast-food restaurants in Palembang with a total sample of 402 respondents. The results showed that during the pandemic, 86 percent of respondents still frequented restaurants where 65 percent of them belonged to the generation Z category and 43.8 percent of respondents still dined at restaurants. As many as 73.6 percent of respondents still think that CHSE is the same as a health protocol and there is an increase in consumer confidence of 12.8 percent that the application of CHSE in restaurants has a lower chance of infection.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the Palembang Tourism Forum 2021 (PTF 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
24 December 2021
ISBN
978-94-6239-498-8
ISSN
2352-5428
DOI
10.2991/aebmr.k.211223.001How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Rebeka Ulitama S.
AU  - Pelliyezer Karo Karo
AU  - Rona Meilysa Pasaribu
AU  - Popy Vebiola
AU  - Netta Nopy
PY  - 2021
DA  - 2021/12/24
TI  - Consumer Perspectives on the Implementation of CHSE Certification (Clean, Health, Safety, Environment Sustainability) at Fast Food Restaurants in Palembang City
BT  - Proceedings of the Palembang Tourism Forum 2021 (PTF 2021)
PB  - Atlantis Press
SP  - 1
EP  - 8
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211223.001
DO  - 10.2991/aebmr.k.211223.001
ID  - S.2021
ER  -