An Online Social Platform Public Opinion Communication Model Based on BP Neural Network

DOI

10.2991/978-94-6463-200-2_75How to use a DOI?

Keywords

Public opinion communication; Social network analysis; Opinion leader; BP neural network

Abstract

With the development of Internet technology, the number of Internet users in China has exceeded 1 billion. Network public opinion has gradually replaced traditional media as an information communication channel. On one hand, the efficient and convenient online platform plays an important role in promoting positive values. But on the other hand, false and even harmful information can also be spread widely through the Internet. Therefore, how to correctly identify the key factors in the communication of public opinion on social platforms and use them to promote or curb them in the process of public opinion communication has become an important issue in the current era of big data. This paper sets the research object as the hot search topic data on the Zhihu platform, and uses the DEA model to initially calculate the relative public opinion transmission efficiency. Then, use the BP neural network and the theory of the strong and weak tie to provide theoretical support for identifying key nodes and key paths of public opinion communication, enhance the work efficiency and effect of the platform supervisors or public opinion operators, and achieve the purpose of promoting positive public opinion communication and curbing negative public opinion communication.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Benhai Yu
AU  - Yufan Ni
PY  - 2023
DA  - 2023/07/26
TI  - An Online Social Platform Public Opinion Communication Model Based on BP Neural Network
BT  - Proceedings of the 2023 3rd International Conference on Public Management and Intelligent Society (PMIS 2023)
PB  - Atlantis Press
SP  - 724
EP  - 733
SN  - 2589-4919
UR  - https://doi.org/10.2991/978-94-6463-200-2_75
DO  - 10.2991/978-94-6463-200-2_75
ID  - Yu2023
ER  -