Proceedings of the 2023 3rd International Conference on Public Management and Intelligent Society (PMIS 2023)

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Research on the Ways and Effects of Corporate Social Responsibility – Based on COSCO Shipping

Authors
Zitong Zhai1, *
1Liaoning University of International Business and Economics, Dalian, China
*Corresponding author. Email: zhaizitong_love@126.com
Corresponding Author
Zitong Zhai
Available Online 26 July 2023.
DOI
10.2991/978-94-6463-200-2_36How to use a DOI?
Keywords
Corporate Social Responsibility; Financial performance; brand influence; Implementation effect; stakeholders
Abstract

Taking COSCO Shipping as an example, this paper starts from the influencing factors and stakeholders of corporate social responsibility. It analyzes enterprises’ commitment to social responsibility and concern for stakeholders’ interests from the aspects of government, customers, society, environment and employees. Finally, it is concluded that the active undertaking of social responsibility is conducive to the improvement of enterprise economic performance and brand establishment, and has a good impact on the long-term development and strategy implementation of enterprises.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 3rd International Conference on Public Management and Intelligent Society (PMIS 2023)
Series
Atlantis Highlights in Intelligent Systems
Publication Date
26 July 2023
ISBN
10.2991/978-94-6463-200-2_36
ISSN
2589-4919
DOI
10.2991/978-94-6463-200-2_36How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zitong Zhai
PY  - 2023
DA  - 2023/07/26
TI  - Research on the Ways and Effects of Corporate Social Responsibility – Based on COSCO Shipping
BT  - Proceedings of the 2023 3rd International Conference on Public Management and Intelligent Society (PMIS 2023)
PB  - Atlantis Press
SP  - 344
EP  - 352
SN  - 2589-4919
UR  - https://doi.org/10.2991/978-94-6463-200-2_36
DO  - 10.2991/978-94-6463-200-2_36
ID  - Zhai2023
ER  -