Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)

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The Influence of Destination Image, Service Quality, and Satisfaction on Loyalty of Archipelago Tourists in Padang City Tourism Objects

Authors
Dian Puspita1, *, Yunia Wardi2
1,2Universitas Negeri Padang, Padang, Indonesia
*Corresponding author. Email: dian.puspita1292@gmail.com
Corresponding Author
Dian Puspita
Available Online 21 July 2022.
DOI
10.2991/aebmr.k.220702.064How to use a DOI?
Keywords
destination image; service quality; satisfaction; tourist loyalty
Abstract

This research aims to analyse the effect of destination image, service quality, and satisfaction on the loyalty of domestic tourists as tourist objects in the city of Padang. This study used a sample of 210 tourist respondents. This study uses a sampling type in the form of nonprobability sampling with accidental sampling technique. Methods of data analysis using Partial Least Square (PLS). The results of this study reveal that (1) the image of the destination has a positive and significant effect on tourist loyalty. (2) service quality does not significantly influence tourist loyalty. (3) Destination image does not have a significant effect on the satisfaction of domestic tourists. (4) service quality has a positive and significant effect on the satisfaction of domestic tourists. (5) domestic tourist satisfaction has a positive and significant effect on tourist loyalty. (6) performance satisfaction does not intercede the destination image effect on tourist loyalty. (7) the quality of service to tourist loyalty cannot be continued because the main effect is that the relationship between service quality variables and tourist loyalty is not significant.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
21 July 2022
ISBN
978-94-6239-594-7
ISSN
2352-5428
DOI
10.2991/aebmr.k.220702.064How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Dian Puspita
AU  - Yunia Wardi
PY  - 2022
DA  - 2022/07/21
TI  - The Influence of Destination Image, Service Quality, and Satisfaction on Loyalty of Archipelago Tourists in Padang City Tourism Objects
BT  - Proceedings of the Eighth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-8 2021)
PB  - Atlantis Press
SP  - 423
EP  - 428
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220702.064
DO  - 10.2991/aebmr.k.220702.064
ID  - Puspita2022
ER  -