Proceedings of the 5th Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-5 2020)

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Effects of Islamic Tourism, E-Wom and Satisfaction on Tourism Loyalty Visiting Muaro Lasak Beach in Padang City

Authors
Gisely Amelia, Yunia Wardi
Corresponding Author
Yunia Wardi
Available Online 27 November 2020.
DOI
10.2991/aebmr.k.201126.078How to use a DOI?
Keywords
Islamic Tourism, E-WOM, Satisfaction, Tourist Loyalty
Abstract

The objective of this research is to analyze the effect of Islamic tourism on tourist loyalty in visiting Muaro Lasak Beach Padang, the effect of E-WOM on tourist loyalty in visiting Muaro Lasak Beach Padang, tourist satisfaction on tourist loyalty in visiting Muaro Lasak Beach Padang, and the effect of Islamic tourism, E-WOM, and tourist satisfaction on tourist loyalty in visiting Muaro Lasak Beach, Padang City. This is a descriptive research. The population in this study were tourists visiting Muaro Lasak Beach, Padang City or unknown participants. 200 people were used as samples by using non-probability sampling technique with the accidental sampling method. The results of this study revealed that (1) Islamic Tourism has a significant positive effect on the tourist loyalty in visiting Muaro Lasak Beach Padang, (2) E-WOM has a significant positive effect on the tourist loyalty in visiting Muaro Lasak Beach Padang, (3) tourist satisfaction has a significant positive relationship to the tourist loyalty in visiting Muaro Lasak Beach Padang and, (4) Islamic tourism, E-WOM and tourist satisfaction have significant influence on the tourist loyalty in visiting Muaro Lasak Beach in Padang City.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 5th Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-5 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
27 November 2020
ISBN
978-94-6239-280-9
ISSN
2352-5428
DOI
10.2991/aebmr.k.201126.078How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Gisely Amelia
AU  - Yunia Wardi
PY  - 2020
DA  - 2020/11/27
TI  - Effects of Islamic Tourism, E-Wom and Satisfaction on Tourism Loyalty Visiting Muaro Lasak Beach in Padang City
BT  - Proceedings of the 5th Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-5 2020)
PB  - Atlantis Press
SP  - 703
EP  - 714
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201126.078
DO  - 10.2991/aebmr.k.201126.078
ID  - Amelia2020
ER  -