Proceedings of the 5th Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-5 2020)

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Effects of Service Quality, Halal Tourism, Brand Image, Tourist Satisfaction and E-WOM on Muslim Tourist Loyalty in West Sumatra

Authors
Agusmal, Yunia Wardi
Corresponding Author
Agusmal
Available Online 27 November 2020.
DOI
10.2991/aebmr.k.201126.066How to use a DOI?
Keywords
Service Quality, Halal Tourism, Brand Image, Tourist Satisfaction, E-WOM, Tourist Loyalty
Abstract

This research is motivated by the determination of West Sumatra as one of the world’s halal tourist destinations so as to make the rapid growth of tourism in Indonesia, especially in the region of West Sumatra. This has led to a large opportunity for economic progress, especially in tourism. Loyalty of tourist visitors is the key to maintaining the existence of a tourist attraction. The purpose of this study was to analyze the extent of the influence of Service Quality, Halal Tourism, Brand Image, Tourist Satisfaction and E-WOM on Muslim Tourist Loyalty in West Sumatra. The sample determination method use in this study was purposive sampling wiyh 300 respondent as the samples. The data used is primary data. Observation period was in 2019. The data obtained were analyzed by Sructural Equation Modeling (SEM) using the AMOS 24. The resul of the paper are: Service Quality, Halal Tourism, Brand Image, Tourist Satisfaction and E-WOM have a positive and significant influence on Tourist Loyalty. Tourist Satisfaction influences the size of the role of ServiceQuality on TouristLoyalty, E-WOM influences the size of the role of Service Quality on Tourist Loyalty, Brand Image influences the size of the role of halal Tourism on Tourist Loyalty, and E-WOM affects the size of the role of halal tourism on Tourist Loyalty.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 5th Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-5 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
27 November 2020
ISBN
978-94-6239-280-9
ISSN
2352-5428
DOI
10.2991/aebmr.k.201126.066How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Agusmal
AU  - Yunia Wardi
PY  - 2020
DA  - 2020/11/27
TI  - Effects of Service Quality, Halal Tourism, Brand Image, Tourist Satisfaction and E-WOM on Muslim Tourist Loyalty in West Sumatra
BT  - Proceedings of the 5th Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-5 2020)
PB  - Atlantis Press
SP  - 592
EP  - 598
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201126.066
DO  - 10.2991/aebmr.k.201126.066
ID  - 2020
ER  -