Analysis of the City Branding Process ‘Taste of Padang’ as the West Sumatera Tourism Destination Brand

DOI

10.2991/aebmr.k.201126.081How to use a DOI?

Keywords

City Branding, Tourism Brand Destinations, Taste of Padang, West Sumatra Tourism Office, FGD, West Sumatra

Abstract

The purpose of this study was to determine the process and background of the forming of city branding in West Sumatra, namely ‘Taste of Padang’. This type of research is descriptive causative. This research was conducted in West Sumatera Province. The research was done in 2019. Researchers generate facts and findings through interviews and studies of documents related to the brand ‘Taste of Padang’. The results of the study show that city branding ‘Taste of Padang’ isa sub-brand of ‘Wonderful Indonesia’ initiated by the Ministry of Tourism of the Republic of Indonesia. As a realization, FGD was held to establish a West Sumatra tourism destination brand by the West Sumatra Tourism Department. To become a sub-brand of ‘Wonderful Indonesia’ in the FGD process the establishment of the brand ‘Taste of Padang’ only focuses on the logo and tagline.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Thamrin
AU  - Muhammad Rauf Hidayat
PY  - 2020
DA  - 2020/11/27
TI  - Analysis of the City Branding Process ‘Taste of Padang’ as the West Sumatera Tourism Destination Brand
BT  - Proceedings of the 5th Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA-5 2020)
PB  - Atlantis Press
SP  - 730
EP  - 747
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201126.081
DO  - 10.2991/aebmr.k.201126.081
ID  - 2020
ER  -