Overview of Changes in Attitudes Towards the Importance of Creative Photography Content as an E-Promotion Media for MSMEs in Pasie Nan Tigo-Koto Tangah Padang City
- DOI
- 10.2991/978-94-6463-158-6_29How to use a DOI?
- Keywords
- Attitude Change; Creative Photography; E Promotion; MSMEs
- Abstract
This study aims to determine the level of change in attitudes towards the importance of creative photography content as an e-promotion medium for MSMEs. The population in this study were all MSMEs in the Pasie Nan Tigo-Koto Tangah-Padang City. The sampling technique in this study used total sampling so that the sample in this study was 35 SMEs. The source of data comes from primary data, namely questionnaires. The data processing technique used descriptive analysis and Paired T test to test the differences in respondents’ attitudes. To see changes in respondents’ attitudes, the questionnaire was given 2 times. The first questionnaires was given before there was information about creative photography content and the second questionnaire was given back to participants after were given information about creative photography content. From the results of data processing, it was found that there was a change in the attitude of the respondents, namely a change in the attitude of Good to a change in Very Good attitude towards the importance of creative photography content as an E-Promotion medium.
- Copyright
- © 2023 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Yuki Fitria AU - Chichi Andriani AU - Arief Maulana PY - 2023 DA - 2023/06/26 TI - Overview of Changes in Attitudes Towards the Importance of Creative Photography Content as an E-Promotion Media for MSMEs in Pasie Nan Tigo-Koto Tangah Padang City BT - Proceedings of the Ninth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2022) PB - Atlantis Press SP - 319 EP - 323 SN - 2352-5428 UR - https://doi.org/10.2991/978-94-6463-158-6_29 DO - 10.2991/978-94-6463-158-6_29 ID - Fitria2023 ER -