Investigating Family Influence on Household Conflict in Furniture Purchase Decisions
- DOI
- 10.2991/978-94-6463-158-6_38How to use a DOI?
- Keywords
- purchase decision; the effect of children; factors that affect family purchases
- Abstract
Families have a great influence on the choice of decisions in every purchase of a product. In the decision to buy household furniture such as furniture, the family is the decision maker for one or more family members, including children. Children make up three distinct markets: the primary market for decisions, household influencers, and the futures market for families. This study discusses the investigation of the influence of children on household conflicts in furniture purchase decisions, Case Study: Padang City. Samples from the study were taken by 100 consumers who are married, have children and have purchased household furniture products in the last 2 years. The design used in this research is a mixture of qualitative and quantitative methods with explanatory sequential. There is a relationship between the influence of children as decision makers in the family with purchasing decisions made by consumers in the city of Padang.
- Copyright
- © 2023 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Mike Yolanda AU - Awisal Fasyni PY - 2023 DA - 2023/06/26 TI - Investigating Family Influence on Household Conflict in Furniture Purchase Decisions BT - Proceedings of the Ninth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2022) PB - Atlantis Press SP - 412 EP - 415 SN - 2352-5428 UR - https://doi.org/10.2991/978-94-6463-158-6_38 DO - 10.2991/978-94-6463-158-6_38 ID - Yolanda2023 ER -