Proceedings of the Seventh Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2021)

Product Attribute Satisfaction Towards the Interest of Repurchase a Palm Sugar

Authors
Mahmud Azis Nasution1, Susi Evanita2
1,2Universitas Negeri Padang, Padang, Indonesia
*Corresponding Author. Email: omazis93@gmail.com
Corresponding Author
Mahmud Azis Nasution
Available Online 23 November 2021.
DOI
10.2991/aebmr.k.211117.079How to use a DOI?
Keywords
Product attributes; Purchase interest; Brand; Labeling; Packaging
Abstract

Palm sugar is a product that can improve the economy of society with innovation and product development. Hence, this research aims to find out on how to develop palm sugar based on product attributes in the form of brands, packaging, and labeling towards repurchase interest. The research is conducted by using the Research and Development method with the 5D model define; design; develop; disseminate; and result. As the results, the research found that there was the existence of product dimensions that affect the buying interest of palm sugar. Furthermore, the research also found that there was the development of the brand; packaging; and label. By developing brands, packaging, and labels, the purchasing power of palm sugar in the district of Muarasipongi is also increased. Finally, it could increase the value of palm sugar to become more elegant and valuable.

Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

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Volume Title
Proceedings of the Seventh Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
23 November 2021
ISBN
978-94-6239-457-5
ISSN
2352-5428
DOI
10.2991/aebmr.k.211117.079How to use a DOI?
Copyright
© 2021 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Mahmud Azis Nasution
AU  - Susi Evanita
PY  - 2021
DA  - 2021/11/23
TI  - Product Attribute Satisfaction Towards the Interest of Repurchase a Palm Sugar
BT  - Proceedings of the Seventh Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2021)
PB  - Atlantis Press
SP  - 341
EP  - 347
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211117.079
DO  - 10.2991/aebmr.k.211117.079
ID  - Nasution2021
ER  -