Analysis of Factors That Affect the Repurchase Intentions on Online Shopping Sites

DOI

10.2991/aebmr.k.210616.085How to use a DOI?

Keywords

repurchase intention, online shopping site, factors that affect the repurchase intention

Abstract

Indonesia is a fairly good e-commerce growth market from year to year. Since 2014, it is known that online sales in Indonesia have reached US $ 1.1 billion. The Central Statistics Agency (BPS) states that the Indonesian e-commerce industry in the last years has continued to increase by 17 percent with a total e-commerce business reaching 26.2 million units. In the last 4 years, e-commerce in Indonesia has increased to reach 500 percent. The e-commerce phenomenon that continues to grow rapidly in Indonesia is online shopping sites. The rapid development has resulted in more and more competitors that the online shopping site has to face. In online shopping sites that affect success and profitability is consumer repurchase intention.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mike Yolanda
AU  - Hesti Maria Putri
PY  - 2021
DA  - 2021/06/17
TI  - Analysis of Factors That Affect the Repurchase Intentions on Online Shopping Sites
BT  - Proceedings of the Sixth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2020)
PB  - Atlantis Press
SP  - 550
EP  - 552
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210616.085
DO  - 10.2991/aebmr.k.210616.085
ID  - Yolanda2021
ER  -