Proceedings of the Sixth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2020)

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The Effect of Competitive Advantage, The Role of Information Technology on Revisit Intention in Nagari Tuo Pariangan: Tourist Satisfaction as an Intervening Variable

Authors
Dini Masly, Yunia Wardi
Corresponding Author
Dini Masly
Available Online 17 June 2021.
DOI
10.2991/aebmr.k.210616.092How to use a DOI?
Keywords
Revisit Intention 1, Tourist Satisfaction 2, Competitive Advantage 3, Information Technology 4
Abstract

This study aims to analyze the effect of competitive advantage and the role of information technology in Nagari Tuo Pariangan Tanah Datar District and tourist satisfaction as an intervening variable. This research is a causative research with PLS (Partial Least Square) analysis technique. The population in this study are all tourists who have visited the tourist attraction of Nagari Tuo Pariangan, both foreign and domestic tourists, with a total sample of 260 respondents. The results showed that there was a significant positive effect on compeitive advantage on tourist satisfaction, information technology on tourist satisfaction, competitive advantage on revisit intention, tourist satisfaction with revisit intention, competitive advantage on revisit intention through tourist satisfaction, and information technology on revisit intention through tourist satisfaction. The results also showed that there was no significant positive relationship between information technology on revisit intention.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Sixth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2020)
Series
Advances in Economics, Business and Management Research
Publication Date
17 June 2021
ISBN
978-94-6239-393-6
ISSN
2352-5428
DOI
10.2991/aebmr.k.210616.092How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Dini Masly
AU  - Yunia Wardi
PY  - 2021
DA  - 2021/06/17
TI  - The Effect of Competitive Advantage, The Role of Information Technology on Revisit Intention in Nagari Tuo Pariangan: Tourist Satisfaction as an Intervening Variable
BT  - Proceedings of the Sixth Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2020)
PB  - Atlantis Press
SP  - 598
EP  - 605
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210616.092
DO  - 10.2991/aebmr.k.210616.092
ID  - Masly2021
ER  -