Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)

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Analysis of the Feasibility Study Bussiness on MSMEs Qi_Pastry Cake Shop Development

Authors
Maya Asria1, *
1Department of Management, Faculty of Economics and Business, Universitas Negeri Padang, Padang, Indonesia
*Corresponding author. Email: mayaasria@unp.ac.id
Corresponding Author
Maya Asria
Available Online 16 September 2025.
DOI
10.2991/978-94-6463-839-4_137How to use a DOI?
Keywords
Feasibility Study Business; Cake Shop
Abstract

The research aims to measure the business sustainability of Qi_Pastry Cake Shop through the evaluation of non-financial and financial factors. Feasibility analysis involves evaluating non-financial aspects such as production and marketing in an application. The analytical tools applied for financial factors involve Payback Period (PP), Net Present Value (NPV), Internal Rate of Return (IRR), and Profitability Index (PI), to assess the feasibility of a business. The findings indicate that Qi_Pastry Cake Shop is viable from a production standpoint, attributed to its strategic and accessible location, the use of modern technology, and a straightforward production process. In terms of marketing, the business is well-positioned due to the high quality of its products—some of which use imported ingredients—affordable pricing that appeals to a broad customer base, extensive distribution, and effective owner-led promotions that boost product awareness. The financial analysis further supports the business’s feasibility, showing it to be profitable over a 14-year project life at a 10% discount rate. The feasibility indicators reveal a Payback Period of 1 year and 1 month, with a Net Present Value (NPV) of Rp 326,562,092, and a Profitability Index (PI) that confirms its financial attractiveness.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
16 September 2025
ISBN
978-94-6463-839-4
ISSN
2352-5428
DOI
10.2991/978-94-6463-839-4_137How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Maya Asria
PY  - 2025
DA  - 2025/09/16
TI  - Analysis of the Feasibility Study Bussiness on MSMEs Qi_Pastry Cake Shop Development
BT  - Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)
PB  - Atlantis Press
SP  - 1764
EP  - 1770
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-839-4_137
DO  - 10.2991/978-94-6463-839-4_137
ID  - Asria2025
ER  -