Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)

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The Effectiveness on Online Dating Apps as a Medium to Find Partners

Authors
Abdul Rauf Ridzuan1, *, Muhammad Adib Farhan1, Intan Nur Amira1, Maisarah Adani Fadli1, Nur Shazana Abdul Rani1, Noor Afzaliza Nazira Ibrahim1, Mohd Sufiean Hasan1
1Faculty of Business and Management, UiTM Cawangan Melaka, Melaka, Malaysia
*Corresponding author. Email: abdulrauf@uitm.edu.my
Corresponding Author
Abdul Rauf Ridzuan
Available Online 16 September 2025.
DOI
10.2991/978-94-6463-839-4_101How to use a DOI?
Keywords
Online Dating; Effectiveness; Medium
Abstract

This study investigates the level of trust in dating apps as a medium for finding partners, with a specific focus on Malaysian users. The intentional use of the internet has risen significantly in Malaysia, to the extent that it has become a platform for individuals to seek soulmates. This aligns with the Social Information Processing Theory, which posits that individuals can establish online relationships with levels of intimacy comparable to or even exceeding those formed in face-to-face interactions. The research examines the extent of trust in using dating apps for finding partners and assesses the acceptance of these apps as a partner-seeking medium. A quantitative research method was employed, utilizing a 27-item survey to gather data. However, concerns such as Internet Romance Scams contribute to scepticism about digital dating. The findings reveal that the overall mean trust level for finding partners through dating apps is low (M = 2.17), as is the overall mean effectiveness of dating apps as a medium for finding partners (M = 2.42). These results suggest that dating apps remain ineffective in Malaysia.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
16 September 2025
ISBN
978-94-6463-839-4
ISSN
2352-5428
DOI
10.2991/978-94-6463-839-4_101How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Abdul Rauf Ridzuan
AU  - Muhammad Adib Farhan
AU  - Intan Nur Amira
AU  - Maisarah Adani Fadli
AU  - Nur Shazana Abdul Rani
AU  - Noor Afzaliza Nazira Ibrahim
AU  - Mohd Sufiean Hasan
PY  - 2025
DA  - 2025/09/16
TI  - The Effectiveness on Online Dating Apps as a Medium to Find Partners
BT  - Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)
PB  - Atlantis Press
SP  - 1242
EP  - 1249
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-839-4_101
DO  - 10.2991/978-94-6463-839-4_101
ID  - Ridzuan2025
ER  -