The Influence of Consumer Personal Religiosity and Norm on Attitude and Purchasing Behavior of Wardah Halal Cosmetics

DOI

10.2991/978-94-6463-839-4_108How to use a DOI?

Keywords

Religiosity; Consumer Personal Norms; Attitudes and Purchasing Behavior

Abstract

This research aims to investigate the impact of religiosity and consumer personal norms influence attitudes and purchasing behavior of Wardah halal cosmetics in padang city, for this examination in this study is unknown using a sample of 320 observers using the Hair 2013 formula. Data acquired via handling a questionnaire, subsequently processed and examined utilizing SmartPLS 3. From the conducted research, it is evident that according to the hypothesis testing result, it shows that normal personal and religious have a positive and significant effect on buying attitudes and behavior. Based on the indirect effect of attitude can moderate the relationship between personal norms and religiosity on buying behavior.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Evi Dwi Lastri
AU  - Yunia Wardi
PY  - 2025
DA  - 2025/09/16
TI  - The Influence of Consumer Personal Religiosity and Norm on Attitude and Purchasing Behavior of Wardah Halal Cosmetics
BT  - Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)
PB  - Atlantis Press
SP  - 1339
EP  - 1350
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-839-4_108
DO  - 10.2991/978-94-6463-839-4_108
ID  - Lastri2025
ER  -