Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)

<Previous Article In Volume
Next Article In Volume>

The Effect of Destination Image, Quality of Service, Satisfaction toward Tourist Loyalty Visiting the Tourist City at Bukittinggi

Authors
Mutiara Dwi Vella1, *, Nor Asiah Binti Omar1
1Universitas Negeri Padang, Padang, Indonesia
*Corresponding author. Email: mutiaradwivella16@gmail.com
Corresponding Author
Mutiara Dwi Vella
Available Online 16 September 2025.
DOI
10.2991/978-94-6463-839-4_70How to use a DOI?
Keywords
Destinations Image; Quality of Service; Tourist Satisfaction and Loyalty
Abstract

The purpose of this look at is to research the impact of vacation spot photograph, service high-quality, pleasure on vacationer loyalty journeying the traveller town of Bukittinggi. This research is causal research. The population of this research is a group on domestic tourists and foreign tourists who at least have visited the City of Bukittinggi at least 2 (two) times or more. The number of samples as many as 216 tourists was obtained from multiplying 36 statement items with 6. The sampling technique was the accidental sampling method. Amassing facts using a questionnaire with a Likert scale. The analysis technique used is SEM with SmartPLS 3.0 software program. This study found that the image of the destination had a positively and significant impact to satisfaction, the image of the destination had a positively and significant impact to tourist loyalty, quality of service had a positively and significant impact to satisfaction, quality of service had a positively and significant impact to tourist loyalty, satisfaction had a positively and significant impact to tourist loyalty, service quality had a positively and significant effect on destination images, satisfaction significantly mediates the impact of destination image on tourist loyalty, satisfaction significantly mediates the impact of service quality on tourist loyalty,destination image significantly mediates the effect of service quality on tourist loyalty.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
16 September 2025
ISBN
978-94-6463-839-4
ISSN
2352-5428
DOI
10.2991/978-94-6463-839-4_70How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Mutiara Dwi Vella
AU  - Nor Asiah Binti Omar
PY  - 2025
DA  - 2025/09/16
TI  - The Effect of Destination Image, Quality of Service, Satisfaction toward Tourist Loyalty Visiting the Tourist City at Bukittinggi
BT  - Proceedings of the 10th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2022)
PB  - Atlantis Press
SP  - 843
EP  - 857
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-839-4_70
DO  - 10.2991/978-94-6463-839-4_70
ID  - Vella2025
ER  -