Internationalisation Opportunity Creation (and Exploitation) in an Emerging Market: An Investigation of Digital Intensive Firms and Cultural Intensive Firms

DOI

10.2991/aebmr.k.200305.152How to use a DOI?

Keywords

international entrepreneurship, effectuation, SMEs, Indonesia

Abstract

Over the past few decades, Indonesia has shown significant economic growth, similar to other emerging markets. However, emerging markets such as Indonesia are not well understood with limited research related to business practices from an international entrepreneurship perspective. This study investigates international entrepreneurship through the lens of effectuation toidentify the differences and similarities between more mature internationalization markets and emerging markets such as Indonesia. The study uses an exploratory multiple case study methodology to better understand this international entrepreneurial phenomenon within Indonesia. Ten cases are used with in-depth interviews from international entrepreneurs to distinguish digital intensive firms internationalizing from culturally based firms internationalizing,to gain insights about modern Indonesia and their international entrepreneurs. The findings highlight some significant changes due to the digitalization of the international business landscape.For example, the study finds distinct characteristics and patterns of behavior international entrepreneurs in digital intensive firms compared to international entrepreneurs in firms more strongly based on cultural artefacts and crafts.These findings highlight the importance of a continual process of evaluation of international entrepreneurs in emerging markets such as Indonesia are altering their business practices in unprecedented ways.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Novika Candra Astuti
AU  - Shane Mathews
AU  - Judy Matthews
PY  - 2020
DA  - 2020/03/10
TI  - Internationalisation Opportunity Creation (and Exploitation) in an Emerging Market: An Investigation of Digital Intensive Firms and Cultural Intensive Firms
BT  - Proceedings of the 4th Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2019)
PB  - Atlantis Press
SP  - 857
EP  - 872
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200305.152
DO  - 10.2991/aebmr.k.200305.152
ID  - Astuti2020
ER  -