Selfie Tourism and Electronic Word of Mouth: Does Age and Gender Matter?

DOI

10.2991/piceeba-19.2019.77How to use a DOI?

Keywords

Selfie Tourism, Electronic Word of Mouth, Age, Gender

Abstract

This study aims to investigate whether Age and Gender would moderate the influence between Selfie Tourism and Electronic Word of Mouth. This research was motivated by curiosity, whether there were certain age groups who were more active in using social media when traveling, and whether gender also moderated these behaviors. To answer the research questions, the authors took a sample of 457 tourists in West Sumatra; Padang, Bukittinggi, Batusangkar, and Payakumbuh, which is considered to have many tourist destinations that was already shared in social media. The primary data was then processed by using Structural Equation Modeling

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Okki Trinanda
AU  - Astri Yuza Sari
PY  - 2019/09
DA  - 2019/09
TI  - Selfie Tourism and Electronic Word of Mouth: Does Age and Gender Matter?
BT  - Proceedings of the Third Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2019)
PB  - Atlantis Press
SP  - 125
EP  - 129
SN  - 2352-5428
UR  - https://doi.org/10.2991/piceeba-19.2019.77
DO  - 10.2991/piceeba-19.2019.77
ID  - Trinanda2019/09
ER  -