Proceedings of the Third Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2019)

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The Effect Of Entrepreneurial Orientation, Market Orientation, Business Network Ability And Product Innovation On Performance (Study in Small and Micro Enterprises of Food in Padang)

Authors
Najmi, Abror
Corresponding Author
Najmi
Available Online September 2019.
DOI
10.2991/piceeba-19.2019.68How to use a DOI?
Keywords
entrepreneurial orientation, market orientation, business network ability, product innovation, performance.
Abstract

This study aims to analyze the effect of Entrepreneurial Orientation on Market Orientation, Entrepreneurial Orientation on Business network ability, Entrepreneurial Orientation on Product Innovation, Market Orientation on Product Innovation, Market Orientation on performance, Business network ability on Product Innovation, Product Innovation on Performance. Research objects are Small and micro Enterprises of Food in Padang City. The sample in this study were 195 respondents. Sampling techniques is Purposive sampling. Data analysis is SEM (Structural Equation Model) with PLS 3 program. The results of this study show that Entrepreneurial orientation has a positive effect on market orientation, Entrepreneurial orientation has a positive effect on Business network ability, Entrepreneurial orientation has a positive effect on product innovation, Market orientation has not effect on product innovation, market orientation has a positive effect on performance, Business network ability has not effect on product innovation, Product innovation has a positive effect on performance.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Third Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
September 2019
ISBN
978-94-6252-797-3
ISSN
2352-5428
DOI
10.2991/piceeba-19.2019.68How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Najmi
AU  - Abror
PY  - 2019/09
DA  - 2019/09
TI  - The Effect Of Entrepreneurial Orientation, Market Orientation, Business Network Ability And Product Innovation On Performance (Study in Small and Micro Enterprises of Food in Padang)
BT  - Proceedings of the Third Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2019)
PB  - Atlantis Press
SP  - 201
EP  - 218
SN  - 2352-5428
UR  - https://doi.org/10.2991/piceeba-19.2019.68
DO  - 10.2991/piceeba-19.2019.68
ID  - 2019/09
ER  -