The Effect of Satisfaction on Service Quality and Promotion toward Client Loyalty of Integrated service unit - Animal Health Center (UPT- Puskeswan) and Artificial Insemination (IB) in Pariaman City

DOI

10.2991/piceeba-19.2019.55How to use a DOI?

Keywords

The Satisfaction on Service Quality, Promotion and Loyalty.

Abstract

The purpose of this study is to analyze 1) the effect of satisfaction on service quality toward loyalty, 2) the effect of promotion toward loyalty, 3) the effect of satisfaction on the service quality and promotion simultaneously toward loyalty. The type of this study is causality research. The population of this study is all the people who use the services UPT Puskeswan and IB Pariaman. The sample size of this study is 100 respondents. The variables of this study are satisfaction on service quality and promotion as independent variables and loyalty as the dependent variable. The sampling technique using accidental sampling. Data collection is done by filling out questionnaires, and data analysis techniques used to test hypotheses is multiple linear regression. The results of this study found that: 1) The satisfaction on service quality has a significant effect toward loyalty. It means that loyalty is influenced by satisfaction on service quality positively. The higher the level of client satisfaction on service quality, certainly it will increase client loyalty. 2) Promotion has a significant effect toward loyalty. This means that loyalty is positively influenced by promotion. The more routine the form of promotion carried out; it will certainly increase client loyalty. 3) The satisfaction on service quality and promotion together has a significant effect toward loyalty. The higher the level of client satisfaction on service quality and also supported by effective promotional activities, it will certainly increase client loyalty

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Marini Jamal
AU  - Susi Evanita
AU  - Rahmiati
PY  - 2019/09
DA  - 2019/09
TI  - The Effect of Satisfaction on Service Quality and Promotion toward Client Loyalty of Integrated service unit - Animal Health Center (UPT- Puskeswan) and Artificial Insemination (IB) in Pariaman City
BT  - Proceedings of the Third Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2019)
PB  - Atlantis Press
SP  - 339
EP  - 351
SN  - 2352-5428
UR  - https://doi.org/10.2991/piceeba-19.2019.55
DO  - 10.2991/piceeba-19.2019.55
ID  - Jamal2019/09
ER  -