The Impact of Services Quality, Location and Word of Mouth to Repurchase Intention through Brand Image at Salon Muslimah Beauty Care Padang

DOI

10.2991/piceeba-19.2019.34How to use a DOI?

Keywords

Services quality, Location, Word of Mouth, Brand Image and repurchase intention.

Abstract

This study aims to analyze the impact of services quality, location and word of mouth to repurchase intention through brand image at Salon Muslimah Beauty Care Padang.The population of this study is all consumers who visit Salon Muslimah Beauty Care Padang with a number of samples nearly 150 respondents. The analysis technique used is path analysis. The study result shows that services quality and word of mouth have a significant impact on repurchase intention through brand image at Salon Muslimah Beauty Care Padang, but location variable has no significant impact on interest to re-buy through brand image. Furthermore, the services quality and word of mouth have a significant influence on brand image, then location has no significant impact on brand image at Salon Muslimah Beauty Care Padang.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Putri Maurisni
AU  - Susi Evanita
PY  - 2019/09
DA  - 2019/09
TI  - The Impact of Services Quality, Location and Word of Mouth to Repurchase Intention through Brand Image at Salon Muslimah Beauty Care Padang
BT  - Proceedings of the Third Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2019)
PB  - Atlantis Press
SP  - 544
EP  - 553
SN  - 2352-5428
UR  - https://doi.org/10.2991/piceeba-19.2019.34
DO  - 10.2991/piceeba-19.2019.34
ID  - Maurisni2019/09
ER  -