Proceedings of the First Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2018)

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The Influence of Perceived Risk and Perceived Ease of Use on Consumer’s Attitude and Online Purchase Intention

Authors
Sonya Zuelseptia, Rahmiati Rahmiati, Yunita Engriani
Corresponding Author
Sonya Zuelseptia
Available Online July 2018.
DOI
10.2991/piceeba-18.2018.70How to use a DOI?
Keywords
perceived risk, perceived ease of use, consumers attitude, online purchase intention
Abstract

This research analyzed the perceived risk and perceived ease of use on consumer’s attitude and online purchase intention. The type of this research is causative research. This research was conducted in the city of Bukittinggi, West Sumatra, Indonesia. The population in this study is the whole community in Bukittinggi who knows about online shopping activities and has visited the shopping sites or online stores but never made an online purchase. The number of the sample is 100 people. The type of the data is primary data. The data were collected through questionnaires and analyzed using SmartPLS 2.0version. The results of this study indicate that perceived risk has a positive and insignificant effect on consumer’s attitude in online purchasing. Further, perceived ease of use has positive and significant effect on consumer’s attitude in online purchasing. Moreover, consumer’s attitudes have positive and significant effect to online purchase intention.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the First Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
July 2018
ISBN
10.2991/piceeba-18.2018.70
ISSN
2352-5428
DOI
10.2991/piceeba-18.2018.70How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Sonya Zuelseptia
AU  - Rahmiati Rahmiati
AU  - Yunita Engriani
PY  - 2018/07
DA  - 2018/07
TI  - The Influence of Perceived Risk and Perceived Ease of Use on Consumer’s Attitude and Online Purchase Intention
BT  - Proceedings of the First Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2018)
PB  - Atlantis Press
SP  - 550
EP  - 556
SN  - 2352-5428
UR  - https://doi.org/10.2991/piceeba-18.2018.70
DO  - 10.2991/piceeba-18.2018.70
ID  - Zuelseptia2018/07
ER  -