The Influence of Islamic Tourism on Word of Mouth about Tourism in West Sumatera
- DOI
- 10.2991/piceeba-18.2018.67How to use a DOI?
- Keywords
- islamic facilities, halalness, islamic culture, free from gambling and alcoholic beverages, word of Mouth
- Abstract
This study aims to analyze the influence of Islamic tourism on the word of mouth about tourism in West Sumatra. Respondents in this study are tourists who visit West Sumatra. This study used 345 respondents as the sample. The data analysis technique of this study is multiple linear regression analysis. The results showed that Islamic facilities, halalness, alcoholic drinks and gambling free have positive and significant effect on word of mouth. Meanwhile, Islamic culture has insignificant effect on word of mouth about tourism in West Sumatra. Furthermore, some limitations and future study are discussed
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yollanda Yollanda AU - Yunia Wardi AU - Abror Abror PY - 2018/07 DA - 2018/07 TI - The Influence of Islamic Tourism on Word of Mouth about Tourism in West Sumatera BT - Proceedings of the First Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2018) PB - Atlantis Press SP - 525 EP - 531 SN - 2352-5428 UR - https://doi.org/10.2991/piceeba-18.2018.67 DO - 10.2991/piceeba-18.2018.67 ID - Yollanda2018/07 ER -