Proceedings of the First Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2018)

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The Effect of Service Quality, Product Quality and Customer Satisfaction on Customer Loyalty of Bank Nagari Main Branch Padang

Authors
Elidawati Elidawati, Yasri Yasri, Idris Idris
Corresponding Author
Elidawati Elidawati
Available Online July 2018.
DOI
10.2991/piceeba-18.2018.41How to use a DOI?
Keywords
service quality, product quality, satisfaction, loyalty
Abstract

The purpose of this study is to analyze the influence of service quality, product quality and customer satisfaction on customer loyalty in Bank Nagari main branch of Padang. This study used 300 respondents as the sample. The data analysis technique used in this study was path analysis. The results of the research show that service quality and product quality influence customer satisfaction of Bank Nagari branch Padang. Service quality, product quality, and customer satisfaction have significant effect on customer loyalty in Bank Nagari branch Padang.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the First Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
July 2018
ISBN
10.2991/piceeba-18.2018.41
ISSN
2352-5428
DOI
10.2991/piceeba-18.2018.41How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

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TY  - CONF
AU  - Elidawati Elidawati
AU  - Yasri Yasri
AU  - Idris Idris
PY  - 2018/07
DA  - 2018/07
TI  - The Effect of Service Quality, Product Quality and Customer Satisfaction on Customer Loyalty of Bank Nagari Main Branch Padang
BT  - Proceedings of the First Padang International Conference On Economics Education, Economics, Business and Management, Accounting and Entrepreneurship (PICEEBA 2018)
PB  - Atlantis Press
SP  - 304
EP  - 311
SN  - 2352-5428
UR  - https://doi.org/10.2991/piceeba-18.2018.41
DO  - 10.2991/piceeba-18.2018.41
ID  - Elidawati2018/07
ER  -