Proceedings of the 5th International Conference on New Media Development and Modernised Education (NMDME 2025)

Challenges and Responses: A Study on Paradigm Shift in College Student Management in the Era of Self-Media

Authors
Xudan Du1, Zeyuan Zhan1, Jin Liu1, Juan Cai1, *
1Beijing Sport University, Beijing, 100084, China
*Corresponding author. Email: caijuan2020@126.com
Corresponding Author
Juan Cai
Available Online 29 December 2025.
DOI
10.2991/978-2-38476-523-2_51How to use a DOI?
Keywords
Self-media; College Student Management; Paradigm Shift
Abstract

Based on the context of the self-media era, this paper explores the challenges facing university student management and pathways for paradigm shifts. The study indicates that the proliferation of self-media platforms has restructured information dissemination methods, eroded traditional management authority, heightened public opinion risks, and led to changes in student individual characteristics alongside declining collective cohesion. To address these challenges, universities should shift management philosophies from “unidirectional control” to “two-way interaction,” establish student-centered management models, integrate social media into teaching and assessment systems, develop digital interactive platforms, enhance media literacy among management teams, and create comprehensive online behavior monitoring and guidance mechanisms. The study emphasizes that university student management must undergo a transformation: from offline to blended online-offline approaches; from transactional management to ideological guidance and crisis response; and from hierarchical structures to flatter, institutionalized frameworks. This evolution is essential to meet the demands of the self-media era. Finally, the article notes that current research lacks large-scale empirical support and calls for future studies to conduct more case tracking and forward-looking investigations.

Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 5th International Conference on New Media Development and Modernised Education (NMDME 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 December 2025
ISBN
978-2-38476-523-2
ISSN
2352-5398
DOI
10.2991/978-2-38476-523-2_51How to use a DOI?
Copyright
© 2025 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Xudan Du
AU  - Zeyuan Zhan
AU  - Jin Liu
AU  - Juan Cai
PY  - 2025
DA  - 2025/12/29
TI  - Challenges and Responses: A Study on Paradigm Shift in College Student Management in the Era of Self-Media
BT  - Proceedings of the 5th International Conference on New Media Development and Modernised Education (NMDME 2025)
PB  - Atlantis Press
SP  - 480
EP  - 488
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-523-2_51
DO  - 10.2991/978-2-38476-523-2_51
ID  - Du2025
ER  -