Proceedings of the NDIEAS-2024 International Symposium on New Dimensions and Ideas in Environmental Anthropology-2024 (NDIEAS 2024)

Strategic Altruism: A Comprehensive Analysis of CSR Practices of India’s Leading Companies

Authors
Nirmal Kumar Mandal1, *, Srilata Patnaik2
1Associate Professor, School of Rural Management, KIIT Deemed to be University, Bhubaneswar, India
2Assistant Professor, School of Rural Management, KIIT Deemed to be University, Bhubaneswar, India
*Corresponding author.
Corresponding Author
Nirmal Kumar Mandal
Available Online 13 June 2024.
DOI
10.2991/978-2-38476-255-2_38How to use a DOI?
Keywords
Corporate Social Responsibility (CSR); CSR Spending; CSR Projects; Business Strategy; India
Abstract

Globally, Corporate Social Responsibility (CSR) has become more popular as an essential component of business strategy and a means of addressing societal and environmental challenges. In India, the CSR landscape has grown significantly after the enactment of the CSR law in 2013, with companies launching a wide range of CSR projects. This paper presents a thorough analysis of the top ten leading CSR spending companies in India encompassing various industries such as manufacturing, information technology, mining, finance and energy. These companies were identified based on their disclosed CSR spending. The research involved integrating qualitative assessment of CSR projects and quantitative analysis of financial data through secondary research. The quantitative analysis focused on evaluating the financial commitment of each company to CSR activities. The qualitative assessment examined the sectors and geographies targeted by these companies, providing insights into their strategic CSR priorities. The findings not only provide an overview of CSR spending in India today, but they also lay the groundwork for further studies into the evolving dynamics of corporate responsibility in India. The paper contributes valuable insights for businesses, policymakers and academics seeking a deeper understanding of CSR practices in the Indian context.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the NDIEAS-2024 International Symposium on New Dimensions and Ideas in Environmental Anthropology-2024 (NDIEAS 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
13 June 2024
ISBN
978-2-38476-255-2
ISSN
2352-5398
DOI
10.2991/978-2-38476-255-2_38How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Nirmal Kumar Mandal
AU  - Srilata Patnaik
PY  - 2024
DA  - 2024/06/13
TI  - Strategic Altruism: A Comprehensive Analysis of CSR Practices of India’s Leading Companies
BT  - Proceedings of the NDIEAS-2024 International Symposium on New Dimensions and Ideas in Environmental Anthropology-2024 (NDIEAS 2024)
PB  - Atlantis Press
SP  - 465
EP  - 475
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-255-2_38
DO  - 10.2991/978-2-38476-255-2_38
ID  - Mandal2024
ER  -