The Impact of Airtel Money on the Image and Turnover of Airtel Congo Company in the Congolese Market of Mobile Telephony

DOI

10.2991/msmi-18.2018.39How to use a DOI?

Keywords

Impact, Airtel money, Reputation, Turnover, Mobile telephony, Market.

Abstract

This article reviews a sharp analysis of the impact of products on the growth of the enterprise in general. It examines in particular: the influence and positive contribution of the Airtel money product over the reputation and the turnover of Airtel Congo. To measure the impact of this product on the brand image and the development of its manufacturer (Airtel Congo), an analytical and comparative study was made between the Airtel Money product and the other products of Airtel Congo. In addition, a comparison with the similar product of the competition namely MTN Mobile Money (MMM) was done. A comparative approach focusing on PCA (Principal Component Analysis) with the help of the Excel software, where Airtel money was used to measure the notoriety or reputation of the Airtel Congo Company, was applied to affirm the hypotheses and solve the problem of this study.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Décide Amour Prestige NGOMAH LE TEMPS
PY  - 2018/04
DA  - 2018/04
TI  - The Impact of Airtel Money on the Image and Turnover of Airtel Congo Company in the Congolese Market of Mobile Telephony
BT  - Proceedings of the 2018 5th International Conference on Management Science and Management Innovation (MSMI 2018)
PB  - Atlantis Press
SP  - 222
EP  - 227
SN  - 2352-5428
UR  - https://doi.org/10.2991/msmi-18.2018.39
DO  - 10.2991/msmi-18.2018.39
ID  - NGOMAHLETEMPS2018/04
ER  -