Study on Strategic Transformation of Chain Drugstore 's Business Model under New Medical Reform Policy

DOI

10.2991/msmi-16.2016.105How to use a DOI?

Keywords

New medical reform policy, Chain drugstore, Business model, Strategic transformation

Abstract

The sales volume of medicine retail market has been increasing since our country follows the reform and openness policy to present. The increase in quantity of drugstore also has intensified the competition for medicine retail market while promoting the development of medicine retail market. Chain drugstore is one of important subjects in medicine retail market. With the introduction and execution of new medical reform policy as well as the gradual implementation of "no price difference" and essential medicine system, the comprehensive basic-level medical service is launched, which effects the operation of chain drugstore greatly. Based on the knowledge of development situation for chain drugstore, the strategic transformation path of chain drugstore's business model under the new medical reform policy become a focus for research.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Ying-Han Liu
PY  - 2016/08
DA  - 2016/08
TI  - Study on Strategic Transformation of Chain Drugstore 's Business Model under New Medical Reform Policy
BT  - Proceedings of the 2016 International Conference on Management Science and Management Innovation
PB  - Atlantis Press
SP  - 446
EP  - 448
SN  - 2352-5428
UR  - https://doi.org/10.2991/msmi-16.2016.105
DO  - 10.2991/msmi-16.2016.105
ID  - Liu2016/08
ER  -