Research on Haier Gooday Logistic Service Innovation

DOI

10.2991/msmi-16.2016.95How to use a DOI?

Keywords

Household appliance manufacturing enterprises; Haier Gooday; logistic service innovation

Abstract

Logistics service in rural and urban markets has greatly restricted consumer buying enthusiasm of the Chinese household electrical appliance manufacturing industry. In order to improve the logistics service level of China's household electrical appliance manufacturing enterprise, in this paper, the author analyzed logistic service innovation of Haier Gooday, illustrated how its culture, strategy and alliance with other enterprises laid a foundation for its logistic service innovation, and then studied its small and micro car project which applied the internet thinking to introduce social logistics resources. The study provides some practical guidance for other enterprises

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiao-Juan Bai
AU  - Zhen Yu
PY  - 2016/08
DA  - 2016/08
TI  - Research on Haier Gooday Logistic Service Innovation
BT  - Proceedings of the 2016 International Conference on Management Science and Management Innovation
PB  - Atlantis Press
SP  - 404
EP  - 407
SN  - 2352-5428
UR  - https://doi.org/10.2991/msmi-16.2016.95
DO  - 10.2991/msmi-16.2016.95
ID  - Bai2016/08
ER  -