Artwork E-Marketing---- New Paradigm of the Artwork Marketing in New Media Era

DOI

10.2991/msie-13.2013.1How to use a DOI?

Keywords

Artwork E-Marketing, Artwork Market, New Media Era, Paradigm, Paradigm shift

Abstract

As a new research perspective and method in the field of art marketing, artwork E-marketing is dramatically changing the forefront of theoretical research. Focused on the research of artwork E-marketing, with the new media era as the research background, starting from the essence of marketing, the evolution of Art marketing paradigm is pointed out in this paper, Artwork E-marketing has gradually become a new paradigm of art marketing.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yanli Li
PY  - 2013/11
DA  - 2013/11
TI  - Artwork E-Marketing---- New Paradigm of the Artwork Marketing in New Media Era
BT  - Proceedings of the 2nd International Conference on Management Science and Industrial Engineering
PB  - Atlantis Press
SP  - 1
EP  - 4
SN  - 1951-6851
UR  - https://doi.org/10.2991/msie-13.2013.1
DO  - 10.2991/msie-13.2013.1
ID  - Li2013/11
ER  -